I recently had the priveldge of meeting desginer Ben Tavertini, Head Designer of Hudson Jeans and reviewed the New Collection Release of Hudson’s new Fall 2010 Lines. The event took place at The Colony in Los Angeles with an array of some of Ben’s newest designs. Always being a fan of HUDSON, I was happy to see their new approach to branching out into stiching and distressing, while remaining true to who they are by keeping their clean and simple basics. Their new premium t-shirt line was soft as ever with minimal colors and edge cuts and designgs. I can’t wait to see it hit stores this Fall.
Inteview with Ben Taverniti, Head Designer at Hudson
What is the theme/focus of 2010’s summer collections? The 2010 Summer Collection is an evolution of HUDSON. We’ve reinvented denim basics, and created something completely unique, where the couture world meets LA denim. Every piece lets the wearer express her own unique sense of style.
What trends are you seeing in denim fabrics and colors? Is stiching and distressing a big focus for this collection? The focus is on heavy distressing and tonal stitching. Much of the line is beat up, but done in a refined way. On the white we did a quilting that adds an amazing texture to the jean. For fall we’re moving towards a tonal look with unwashed, black and grey. Everything is clean. The Fall line is an evolution of Spring 2010, and we’ve already started on Spring 2011. Each Collection has a story that works together.
What past era has been most influential to your collection this season? There isn’t one era that I’ve drawn from here. I look to everything that is going on in the world, it can be past or present. It all dictates our taste today.
Do all of the 2010 styles feature the HUDSON signature bottom-flattering ”triangle pockets?
No. the only pieces in the Collection with the triangle pocket are the Resurrection. This was deliberate as it was used here in a very unexpected way—placed on the front of the jean, or the side. A contrast to the way we usually see it.
What women are you thinking of while designing? Who is she, wear does she live and what lifestyle is she living? Who is the HUDSON Girl?
I never have one person in mind when I am designing. I draw inspiration from so many people. Of course right now, Georgia May Jagger is representing the brand in our ad campaigns, and she really embodies the HUDSON spirit….British cool and California freedom.-What’s your personal style? I have more or less the same outfit on everyday—a black t-shirt, black skinnies and sneakers. I think style should be effortless..not so thought over. I don’t understand how people can stand in front of the mirror every morning and try on a million outfits. Go with your instinct!
Other than designing and fashion, what are your some of your interests? My work is really my passion and involves everything I love to do. I am always collecting inspiration: music, movies, art, travel, fashion. These things all influence my life and design.
When did you start designing? Has has your background in couture influenced your work with HUDSON? My father introduced me to the denim world at a very young age, and it was always something I knew I wanted to do. I originally worked in couture, and that has been a major influence on my designs and process today. I believe this is what helps to set us apart. When I design, the couture sensibility is always in the back of my mind.
What is the ‘must-have’ jean style that every girl should own this season?
There are so many to choose from, but right now I love the harem cargo. It is a fresh take military look. An evolution of the traditional style.
Do you design for current trends or are you designing for what you know works for your customer? More specifically, are you designing more trend pieces or classics?
Neither—we are designing pieces for a way of life. Everything is constantly evolving, but all the pieces fit together. They are designed to fit the life of the wearer.
Along with the new collection recieved a beautiful new pair of Husdon Skinny Jeans! Style post this week to come. xx
