Being new to LA, a year still seems new, I’ve just begun to get my hands dirty in the true LA Fashion..
Luckily, through my work in Fashion PR and this lovely blog, I’ve started to slowly peel back the layers of what LA Fashion has to offer.Â Just like most things in LA, the great things are not in your face and it takes some time and insiders tips to discover the great things out there.Â After Fashion Collective’s event last week, I wanted to speak a little further to the driving force such a succesful event. I thought, who better to ask about LA’s ins-and-outs in regards to fashion than the experts that bring it all together.Â Here’s a little behind the scenes from the creators of Fashion Collective…
SWP: What are some of the reason for working with the featured designers. What do you like about the collections?
LAFC: We have a few different criteria when it comes to selecting the designers we feature. First and foremost, we look for designers whose collections posses a design quality in terms of their aesthetic and perspective. Secondly, we are interested in designers who have a certain market credibility â€” designers who are able to marry unique designs with a commercial viability. For the designers we featured this season, we love the femininity and sophistication of Katie May while Pleasure Doing Business has an urban edge that makes a bold statement. Alexx Jae & Milkâ€™s collection has the essential California ease with a rock & roll twist.
SWP: LA has taken leaps and bounds in the last 10 years with the level of fashion — how do you think LA Fashion defers from New York?
LAFC: With our events, weâ€™re out to prove that LA is beyond a â€œt-shirts and denim townâ€ — which is a typecast weâ€™ve heard about LA fashion on many occasions. In our opinion, Los Angeles fashion has a certain relaxed ease in terms of the look of the pieces and the way theyâ€™re worn whereas New York is a bit more structured.
SWP: Some of your favorites shops in LA?
Lauren: I am an accessories junkie. I always find the most unusual and covetable jewelry at TenOverSix — shop.tenover6.com/ — on Melrose.
James: American Rag is definitely one of my go-to places and I love Douglas Fir on Third Street for shoes.
SWP: Who’s running the show when in comes to LA fashion — who are your go-tos for celebrity stylist, brands, fashionable “it” girls or LA reads?
LAFC: For this last event, we partnered with a few of our favorite fashionable â€œIt girlsâ€ — Amy Nicole Bernstein and Alison Carreon [pictured in an earlier post HERE] of Wardrobe Wear, a personal styling service. Amy styled the looks in the show and introduced us to some great new LA-based jewelry lines like J. Landver and Luv AJ. In terms of LA reads, we are always perusing Style Section LA. They approach everything with a sense of humor and really have their finger on the pulse of whatâ€™s happening in the culture of our community. WhoWhatWear is also a great place for finding fresh fashion and beauty perspectives and we love that theyâ€™re based here in LA. In terms of designers, we are always on the lookout for who has the potential to be the next Jenni Kayne or Cynthia Vincent. We love that these LA brands have helped expose the West Coast look to an audience beyond LA.
SWP: Favorite Spring trends and must have piece of the season?
Lauren: One of my clients, trend forecasting and retail consulting firm Directives West, introduced me to my latest must-have for Spring — â€œthe third layerâ€ — at their FIRST.LA Spring 2011 fashion show [See the show HERE]. Things like wispy chiffon cardigans or silk kimono jackets that help me achieve a Boho-Glam look.
James: My favorite spring trend is Yacht Club Cool. It’s a fun way to incorporate some color or sport some slim khaki cargos.