On Thursday, Fred Segal Santa Monica hosted the George, Gina & Lucy’s collection launch event benefiting the Heal the Bay organization. This was a great event for the DIY and crafty as upon arrival attendees were given a tote to decorate. Guests were surrounded with tables with dozens of fabric markers, studs, silly bracelets and more! By the end of the evening, my tote was bedazzled to no end! I love it.
Guests also oogled and obsessed over the George, Gina & Lucy handbag collection. The brand from Germany who started in 2004 is making it’s way to the U.S. and we couldn’t be happier. The nylon bags are a hit in Europe and Germany says George, Gina & Lucy’s U.S. Director of PR Amy Radich. What makes this line of handbags unique is “there is a bag for every person,” she says. With an array of colors, prints and sizes we can truly see what Radich is talking about. There is a bag for every women for every stage in her life.
And thanks to Michael Segal and Kristen Segal, George, Gina & Lucy have partnered with non-profit Heal the Bay to raise awareness on how people can help clean and save the ocean. Heal the Bay’s mission is to educate people with science and legislation and to “encourage people to take steps to make a difference in their neighborhood and ocean,” says Kate Nevels, Development Manager for Heal the Bay. With summer around the corner, Nevels also encourages beach goers to download the beach report card app for your smart phone to know when the ocean is safe to enter and when it is not.
*all photos were taken by Style Wax Poetic