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UNDREST

{Lookbook Love || Undrest Summer 2011}

SUMMER IS HERE –  have you bought your new suit for the Season?

I met Creative Director for L.A. based Undrest, Maria Paz Navales, at Project Trade show last year. I was instantly drawn to Undrest’s booth, very busy booth I might add, by the sweet vintage patterns, sexy mesh tops to pair with it and the darling nightwear they offer too.

Here’s a look at their Summer 2011 Collection, available now. The offer amazing loungewear as well.

The one piece suit is featured many times throughout the collection. The Liberty collection one piece in a yellow trimmed patters with cutouts looks so great on a tan body. The Venice graphics (directly below) are super fun and on trend. The most amazing part about this collection, is the first ever swim pants! You have to take look at these – I appalled anyone who can pull these off (aka super skinny hipsters from Silver Lake making them look adorable). So cute. If only I was a little bit taller…

xx

SHOP MORE: www.undrest.com/

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Fashion Night Out Los Angeles || Guide To Events

Model Lily Donaldson in Fashion's Night Out T-shirt. Photo: Norman Jean Roy

By this time, you have probably received a ton of invites for Fashion Night Out Los Angeles and heard all the chatter, but may still be a little overwhelmed about where exactly you want to be on September 10th, for Fashion Night Out LA.  I combined it all, hopefully to be simple, easy and manageable, so you can get a quick overview of the amazing happenings in a glance. Viola! Happy shopping and cheers to an amazing event! 

See the amazing happenings below!  

 

BEVERLY CENTER

5 PM Mayor Villaraigosa will open FNO in Beverly Center, followed by a Fashion Show at 5:30 (including Forever 21, Bebe, Ben Sherman and Traffic, among others)
The Beverly Center has promised the first 100 shoppers a free Fashion’s Night Out Los Angeles T-shirt— designed by FIDM student Marc Blaskovits.
Louis Vuitton  personalize Tshirts with Hot Stamping
Charles David  meet Charles at Charles David Beverly Center Sept 10 for #FNOLA 6-10pm. He will sign your favorite Charles David shoes

THE GROVE              

Special appearance by Fergie at Nordstrom

WEST 3rd STREET

Magnolia Bakery FNO-themed cupcakes – $.50 of each cupcake sold will go to the FIDM Scholarship Program
EM & Co cocktail party and trunk show from 7pm-10pm
Ethelfeaturing jewelry designer Zoe Chicco
Hilary Rush  launching a new handbag line
LA MADE gift with Purchase
The Reformationdiscounts when you purchase over $100, DJ and Champagne
Tina Turk  manicures, massages, models and more
Sigerson Morrison/Pyrrha live in store performance by Automatic Lover @ 7:30  

Petro Zillia Kyle Richards (The Real Housewives of Beverly Hills) is hosting, which will include a Report Signature Trunk Show flown in 4 the night, open bar, finger food, n a special discount 4 the night while mingling with designers of collections

ROBERTSON BOULEVARD

BCBG Max Azria Boutique. Stop in for splendid fashion, champagne, exclusive gifts and a chance to win a trip to the next runway show in New York.
Diavolina stylist Taylor Jacobson(or Rachel Zoe fame) will show her collaboration with Kasil denim
Madisoncheck out sheepskin footwear Koolaburra plus complimentary bar
Undrest is hosting a French cabaret.
Intermix will have a live performance by DELUKA
Ted Baker serving Tedtini’s
Beach Bunny on Robertson Blvd for COMPLIMENTARY Minx nail services or Bliss Spa treatments
3.1 Phillip Limwith exhibit portraits of actors, musicians, and stylists by James Jean, plus Patty Wagon burger and Coolhaus ice cream trucks.
FREE curbside BBQ at the Moods of Norway

MELROSE AVENUE

Coco de Merfind live voguers at Alpha and burlesque hula hooping
DC SHOES will be participating  Suzanne Felsen jewelry has joined us for FNO on Melrose- spend $500 or more and receive a gorgeous pair of sterling gem earrings ($175 val)!
John Varvatoswill have an in-store photography studio, where clients who spend $300 or more can have their portrait taken by rock photogRobert Knight, with portion of proceeds to Art of Elysium.
Alberta Ferretti sip Italian sodas and enter a raffle to win a clutch Beckly offering private “pedicabs,” discounts, and hair touch-ups byWarren-Tricomi  

Coco de Merfind live voguers at Alpha and burlesque hula hooping
DC SHOES will be participating Beckly offering private “pedicabs,” discounts, and hair touch-ups byWarren-Tricomi Clothespin by Gale Parker discounts and drinks
Arcade Boutique bites of Tender Greens

Marc Jacobs you’ll find little gift bags with new men’s fragrance Bang, along with gift with $500 purchase, bubbly and cupcakes.
DVF complimentary cocktails and enter to win a handbag
Alexander McQueen will have specialty FNO bracelets.
Decadestwo find 400 designer dresses for $400 or less.
Fred Segal  featuring tons of labels, such as J Brand, Monrow, Chan Luu, Sjobeck, M. Cohen, Fortunate Son, and more. DJ, drinks and a streaming RAW World Class Chess Challenge at G-Star.
Madison stylist Lindsay Albanese will be on hand, plus blow dry bar, 15% off, and margaritas and sangria
Red O. Foley + Corinna will offer gratis blowouts and updos from Blow Salon, plus Sprinkles cupcakes, DJ and more
Tarina Tarantinomascot Julius at Paul Frank and designer Tarina TarantinoPascal Mouawad Showroom, they will feature Low Luv, Erin Wasson’s jewelry line, and looks from Hollywood boutiques Scout and Cerre.

 BEVERLY HILLS

Circus like atmosphere with a FERRIS WHEEL ON RODEO. Free rides with proof of shopping
Kelly Osborn schedule to sign that night
72 other participating stores
Additional information and updates are available at the Rodeo Drive Committee’s website: http://www.rodeodrive-bh.com/fashionsnightout.html.

WEHO

Andrew Christian underwear boutique will be holding a Twister competition from 8 to 10 p.m.
http://www.avenueswh.com/events/fno

HOLLYWOOD 

Space 15 Twenty - What Goes Arund Comes Around trunk show for eco-friendly jewelry line Alkemie, feature Custom Vintage tote bags, give a 20% off discount on WGACA products, and offer drinks, DJ and dancing.
Hairroin salon will be offering up free ‘dos. Plus Smileboothwill be set up for guests to play dress up and pose with friends.

ABBOT KINNEY

Strange Invisible Perfumes mini massages, limited edition fragrance trunkZingara flamenco music and sangria
Kendall Conrad meet designer Kendall Conrad at her eponymous boutique, with the opp to co-create a custom bag, plus tequila shots and sangria
LFrank check out a Gregory Parkinson plus cocktails and chocolate
A.Kinney Court offering FNO sweatshirt, plus peep vintage Oliver Peoples glasses.
Guild meet handbag designer Dafne Balatsos and jewelry designer Annie Costello Brown.

DOWNTOWN

More than 20 top vintage retailers and private dealers will converge to showcase goods at A Current Affair pop-up vintage marketplace at the Cooper Design Space ($10 admission). Also look out for the Cynthia Rowley truck in the vicinity at 9th and Los Angeles.

LOS FELIZ

Confederacy party with a celeb signing, drinks and music.
Panty Raid will be putting on an Eberjey trunk show.

OTHER MENTIONABLES

William Rast co-founders Tracy Ayala and Justin Timberlakewill be hosting a sneak peek at their label’s new footwear collection and a special FNO eyewear collection at the William Rast flagship store at Westfield Century City from 8 to 9 p.m. (Earlier the pair will do the same at the Nordstrom at Santa Monica Place from 6 to 7 p.m.)
Decadestwo and HauteLookare kicking off a three-day “400 dresses for $400″ event — with a cocktail party featuring special guest designer Alexis Phifer. 6 to 9 p.m.
True Religion Brand Jeans free gift with a $150 purchase at

**Information pulled from Fashion Los Angeles LA and Mondette Blog

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Project Trade Show | UNDREST


 
 

Walking through the many isles through PROJECT Trade show, it’s very easy to get overwhelmed with the many designers, many booths, you find yourself questioning where to spend your time and who to visit! But then, there are a few rare booths that draw you in, eyes pierced, legs shuffling, totally capitivated. For me, it’s new designer love that I get a total high from. One who comes out of no where with amazing product, a fantastic marketing and business sense and a smile. That’s how it went down with myself and UNDREST. They are LA based line, only a few years old, and killing it. They do swimwear mainly, but also really cute RTW pieces and lounge wear. It has cute vintage feel, beach inspired, floral cottons, and mesh overlay pieces. Their flagship store is on Robertson and newly opened, Venice California. See for yourself why I’m loving these…

Find more about UNDREST, HERE.

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